Networking is one of the most valuable tools for career growth, but let’s face it, most advice on the topic stops at “you need to network.” Few people break down how to do it effectively. Let’s change that.
Here’s a simple, actionable 5-step networking strategy that you can implement today to build meaningful connections, elevate your career and open new doors.
Step 1: Identify Your Target Contact
Start by pinpointing someone at your target company who can influence your ability to get hired or advance your career. This could be:
- A potential hiring manager
- A senior leader (like a skip-level manager)
- A peer with the same title as the role you’re pursuing
Use LinkedIn as your starting point to identify these individuals. Look for people whose work or expertise aligns with your goals.
Step 2: Research and Find Something They’ve Shared
Once you’ve identified your target contact, dig deeper into their professional footprint. Check their LinkedIn posts, articles they’ve written, interviews they’ve given, or even comments they’ve made on industry topics.
You’re looking for something that resonates—a piece of advice, a strategy, or an insight they’ve shared. It doesn’t have to be a major publication; even a thoughtful comment can serve as a conversation starter.
Step 3: Think About Who Could Benefit From Their Insight
Now that you’ve found valuable content from your contact, think about how it could help others in your network:
- Could it benefit a colleague tackling a similar challenge?
- Is it relevant to a mentor or mentee?
- Would it spark ideas for someone in your professional circle?
Share the information with those who could find it useful. This step demonstrates thoughtfulness and positions you as someone who values learning and collaboration.
Step 4: Reach Out to Your Contact
Now it’s time to make the connection. Craft a concise message that highlights what you found valuable in their work, who you shared it with, and how it made an impact.
Here’s an example template for inspiration:
Hi [Name],
We haven’t met before, but I came across the article you wrote on [topic] for [company/publication]. I found your insights on [specific point] incredibly helpful and shared them with my team because we’re working on something similar.
I just wanted to let you know that your advice is making a positive impact. Thank you for sharing it!
This approach is warm and authentic. It acknowledges their expertise without making any immediate requests.
Step 5: Why This Works
This strategy works because it focuses on recognition and value rather than asking for favours upfront. Everyone appreciates being acknowledged for their contributions, and this approach opens the door to future conversations naturally.
By leading with positivity and respect, you set the stage for building a genuine connection, one that could lead to mentorship, collaboration, or even career opportunities down the line.
Networking doesn’t have to feel transactional or overwhelming. By following these five steps, you’ll not only grow your professional network but also leave a positive impression along the way. Ready to give it a try?
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